Ammonia free demi-permanent toner Helps eliminate brass and adds cool tones to reduce unwanted warmth for a long lasting anti brass result and help you maintain your multi-faceted shimmering blonde color. Conditioning- built-in polymers reinforce lightened strands for a softer, smoother, shinier blonde result. Fast- high-speed technology reduces unwanted orange and yellow tones and delivers a gorgeous cooling tone in as little as 5 minutes. Long-lasting- in just 1 application keeps brass away for up to 3 weeks, perfect for in-between salon visits. For all hair types and textures with blonde including salon highlights, bleach, balayage, and hombre- does not lift or shift hair color, does not cover grays, results will vary depending on color and condition of hair.
Product Dimensions : 2.46 x 3.25 x 6.25 inches; 5.61 ounces
Item model number : 071249422816
Manufacturer : AmazonUs/LOS0L
ASIN : B08HDRW67M
Best Sellers Rank: #8,975 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #100 in Hair Color
Customer Reviews: 4.0 4.0 out of 5 stars (5,160) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Blonde Toner for Brassy Hair: This ammonia-free demi-permanent toner for blonde hair helps eliminate brass and adds cool tones to reduce unwanted warmth and help you maintain your multi-faceted shimmering blonde hair color
Softer, Smoother, Faster: Built-in conditioning polymers in this toner for hair reinforce lightened strands for a softer, smoother, shinier result; Our blonde hair toner features high-speed technology to deliver a cool tone in as little as 5 minutes
Long-Lasting & Easy: Just 1 application of this hair toner reduces unwanted orange & yellow tones for up to 3 weeks, perfect for in-between salon visits; For all hair types and textures with blonde; Does not lift or shift hair color, does not cover grays
L’Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Maybelline Super Stay Full Coverage Liquid Foundation Active Wear Makeup, Up to 30Hr Wear, Transfer, Sweat & Water Resistant, Matte Finish, Medium Beige, 1 Count
Original price was: $13.99.$12.99Current price is: $12.99.
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L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
Original price was: $13.99.$12.97Current price is: $12.97.
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Reviews
13 reviews for L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
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Diane456 –
Great company
The L’Oreal company came through for me. I had ordered their product ” Iced Blonde” 3 times. The first one was switched purposedly for a horrible metallic grey. I had to spend another $18.00 for color remover and another box of Iced Blonde which was not tampered with. The first one came with a somewhat crushed box but an intact seal. The color is not on the color tube inside the box. Since the seal was secure it never occurred to me someone (in shipping?) would think it cute to change the color. The second box was perfect. The color is perfect so when it came time to order number 3 I did so thinking it could never happen again. I was wrong. Same situation intact seal somewhat smashed top, I took the product and mixed a little in a plastic cup and waited. Its a 10 minute toner so nothing changed and I felt confident everything would be ok. Wrong. Ended with gun metal grey hair. I left a rating explaining my problem and the next day I got a brand new box smooth box top and all. Today I get the color remover and I am back to being a blonde again. L’Oreal came through with flying colors. This being Fourth of July weekend I thought I would have to go thru it with the horrible grey color. Thank You L’Oreal you are a stand up company. Diane Q
Zac –
Great Product
I love this toner. My hair has a tendency to be too brassy and this is perfect to use between appointments with my hairdresser. I haven’t noticed any damage to my hair and it really helps take away the gold tones. Leaves more of an ash tone and fades gradually.
G.K –
Very inconsistent product
My original review was glowing! The first bottle I received gave me a beautiful natural looking but bright sandy blonde, annihilated all the oranges and yellows from my hair. I loved it so much I purchased it two more times. There is 0 consistency with this product. I strand tested my most recent bottle compared with the same hair that was bleached at the same time and has had 0 other treatment between now and the last toning and came out with vastly different results from the prior bottle. The first time I used it, it gave the natural sandy blonde look, the next time – a murky brown. I figured it was user error and purchased another bottle to touch up some spots that I had missed – this time it’s blue… I had to quadruple check that I even ordered the right product. It didn’t look the same in the bottle as it had with prior uses, it didn’t look the same on my head as it did with prior uses. I’ll stick to mixing my own toner because this stuff is a wild ride on whether you will get the same color twice. I do not recommend this product.
halle knox –
Pleasantly impressed
Worked so well I wish so badly I had before/after pictures! I was shocked at how great my hair came out after highlighting it myself, then using this toner on the warm spots. Much quicker & easier than a beauty supply toner. The poor reviews are from people who didn’t read close enough…this product will not lighten your hair- just cool down brassiness which it does exactly that. Will definitely repurchase!
Island Girl –
Yellow brassiness reduced, but purple staining is an issue.
Note this is product is a TONER, it deposits temporary color, does NOT remove color. I’m trying to extend my time between visits to the salon for my overall platinum hair (usually every 5-6 weeks). At about week 3, my roots tend to lose the toner that my hairdresser applied, and overall look becomes yellowish (Photo 1). i applied the toner to the roots (2 minutes), left on roots for 3 more minutes, then added remaining color to ends for 2 more minutes for 7 minutes total. As you can see in Photo 2, the overall roots and top color is much improved, but I did get purple staining on the undersides of my hair (Photo 3), which I do NOT like. Last time I used this product, I think I only left it on the roots for the application time (2 minutes), then ran it through for 5 minutes total, and it came out less purple. Not a big deal as a clarifying shampoo or Dawn Dish Detergent will get the purple out on my next shampoo. If this is your first time with this product on bleach blonde hair, I’d suggest starting with 5 minutes total, and go from there.
Anu –
Worst product
Not happy with my result. I had a natural black hair now it’s orange. Not worth it.
Jami M. –
Pearl Blonde is the way to go!
I have tried the Iced Blonde and the Pearl Blonde toners. The Iced Blonde definitely toned down my yellow but left my hair kind of gray. The Pearl Blonde is the one I will buy from now on. Toned my yellow but left me blonde and not gray, added shine and softness as well. If you are on the fence as to which one to try or you did try the Iced Blonde and did not love it, definitely try Pearl Blonde!
TM Day –
Works beauitfully pay attention to timing
The photo does not do it justice, simply because of the lighting. It came out a beautiful icy/silver/blondeFor reference my hair was a dark dishwater blonde first. My hair was coming in bright silver and white so I decided to take the plunge. I did tons of research first. This is a TONER not a color. It is used to take out the brassiness the bleach leaves behind. I used L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, and it worked beautifully. I applied it to the back first, wore a foil cap, (ordered from Amazon) Left it on for 15 mins then removed cap and added the rest of the bleach for another 45 mins.It was then a barely yellow cream color. I rinsed it out, using the conditioner but only left it in for 2mins. Dried my hair, let it rest for an hour. The I added L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner. You have to watch it constantly, because it works very quickly!!!I can’t emphasize that enough. It took my hair from a creamy barely there yellow to an icy silver in 5 MINS FLAT!!!I’ve seen the reviews where it turned others’ hair a dingy brown, but that’s because it was severely over processed.Again, it works extremely fast!! 5 mins is all you should need, and don’t take your eyes off it!! As you can see by the photoit works perfectly. It’s a process and you have to be patient and take your time with it. I’ve subscribed the product that’s how wonderfully it worked!! I’ll use it until my natural silver/white fully comes in.
Rayana Abudalu –
Removes all brass, gives you a cool blond! I love this toner and already ordered my second bottle! Don’t leave more than 10 mins
Hussam Alnajjar –
Don’t buy it, it doesn’t work at all
Jan Louise Javier –
Took the risk of using this toner despite all the negative reviews. Clearly, some people cannot read instructions and refuse to actually take extra caution on how the toner works. It is not dye nor is it a bleaching kit. If left on for too long (ie. exceeding 15 minutes), the toner WILL turn a greyish purple and it WILL make the blonde more grey.With that said, this toner took out the most obnoxious orange brassy tones out of my hair and gave it a nice ash blonde. Waited over 3 days to use the toner AFTER bleaching my hair. It’s best to wait so your hair and scalp isn’t shocked with all these boxed chemicals. I’ve had ash blonde before so I already knew what to look for. What helped a lot was using a purple conditioner after washing out the toner and leaving that on for 5 min (as per instructions on the bottle) before rinsing completely. Worked just fine for me!
Murewa –
This product is rubbish and fake it didn’t bleach nothing please do not buy it
Lisa –
I am a mid to light blonde and this works really nice to remove any hint of orange or red hue from my hair.