From the brand
Best Sellers
PERMANENT CREAM COLOR
VIVID DARKS
VIVID DARKS + 2-in-1 Lightener
CREAM DEVELOPER
PERMANENT LIQUID TONER
PERMANENT LIQUID TONER
PERMANENT CREAM TONER
PERMANENT CREAM TONER
CREAM DEVELOPER
PERMANENT LIQUID HAIR COLOR
PERMANENT LIQUID HAIR COLOR
Demi Permanent Color
Product Dimensions : 5.98 x 1.5 x 1.22 inches; 2.4 ounces
Item model number : 99350161188
Department : Unisex
Manufacturer : Wella Company
ASIN : B0BS9Y63SS
Best Sellers Rank: #6,258 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #83 in Hair Color
Customer Reviews: 4.3 4.3 out of 5 stars (2,798) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Heather –
Awesome Toner!
Did exactly what I wanted it to do. I had used a home kit to highlight/ bleach my hair. It came out a gold yellow color, but I wanted to try and get it more ashy and hoped the roots would blend better too. Let me tell ya, this toner covers a multitude of sins. Gold yellow turned a nice ashy blonde and still kept some warmth. And wow did it tone down my roots! They blend so much better now. I used the wella 10 developer in a 2:1 ratio just as it says and let it sit for 20 minutes. Little to no damage to my hair either! Only used half the bottle so I can do it again in a few weeks. Gonna buy more to have on hand!
G.A –
Good product if you follow the directions
It’s a good toner. But I think my application probably didn’t get the best of results because my hair wasn’t fully bleached all over. The other mistake I made was I didn’t pay attention, the back of the label on the box says to use 10 volume developer, and I used 20. However, the color still turned out nice and light, not frosty like some other people have with reviews that look beautiful, but it took brass out like I wanted and has a platinum hue to it. Regardless, beautiful, as long as you follow the instructions correctly. I’m still happy with it. 🙂 I did use sensitive scalp developer at 20 vol. Instead of 10 vol. Next time I will use the exact recommended items listed on the label. I still do give it 5 stars and would recommend it. 🙂
Skilyn –
Great
So I been doing this for awhile bleaching and toning my own hair. I never leave it on the instructed time for future reference for bleach always eyeball it or go based off of the packaging but for toner you can leave it on as long as you want. Your hair is not gonna fall out if anything is just gonna make it more effective, so I left this on for a good minute. I walked my dog. I cleaned my house and I left my hair a really nice color. Oh btw I never been to a salon for dying my hair in the 5 years I been bleaching it. Am definitely buying this again
Cecilia Sullivan –
Expect somewhat lighter results.
I decided to strip years of hair coloring and start fresh to figure out what I want next–so I bleached to a level 10 blonde.I wore it that way (toning out the last bit of yellow) for a few weeks and realized I really missed having pink hair! However, rather than go back to a level 7 or 8 rose gold, I opted for Wella’s pink blossom and try that out.I started with clean, unconditioned color, used 10 volume developer and processed a little longer than the 20 minutes suggested on the box.Here is the result: still very much blonde (level 9 I think) but no yellow at all and pink-ish.I didn’t know how I felt about it at first, because initially I worried that it would turn out to deep and vibrant, rather than pastel.Now that I have had a bit of time to get used to it, I really like the shade.I think it might not show up on hair that’s any darker than a level 9.I’m going to maintain this for awhile! It’s a very soft hue, but has enough whimsy to make me happy!
Destiny –
Highly recommend
I got the T12 Silver Mist. I typically use the liquid Wella. Let me tell ya… I’m buying this one from now on. I picked this one only because it was to be delivered sooner and I was in need (if ykyk). It toned even my stubborn darker blonde pieces. I’ve been doing my own hair for 15+ years and *big oops* put on dry hair for the first time due to being in a rush and not thinking straight (do not recommend). It toned too far and looked dull, I was sad. Shampooed twice with a clarifying shampoo and it’s EXACTLY what I wanted. Thank you thank you! For those saying it did nothing, please remember to mix 1 part toner (this tube) with 2 parts 10vol developer. Make sure to stir well. Do not use a metal bowl. I use a plastic bowl from Sally’s and a brush applicator or plastic spoon to mix. Wear gloves. This 2oz tube + 4oz of 10vol developer. I have very thick wavy hair so I did 2 tubes (4oz toner + 8oz 10vol developer) myself for enough coverage and worked great. Definitely recommend if you do it correctly.
DMC –
Not the best results for Lavender.
I am known for my lavender hair, started it years ago with Loreal Feria Smokey Lavender whuch is no longer available. Finding a suitable replacement is ongoing.Color Charm Lavender is NOT the answer for this search. I have better results with ION Brights permanent creme color in Lavender. I won’t use this Color Charm Lavender again.
Bumble & Bumble –
Worked like a charm
This is specifically for TONING not COLOR. The colors shown are over exaggerated (unless you’re using this on Level 9-10 platinum blonde hair).I have very dark Asian black hair (it’s been bleached 3 times now – twice at a salon with a professional, once at home) and it’s only now gotten to platinum blonde level on some strands. I wanted a toner that I could mix with 20 volume processor and use across all my strands to remove brass but not dye the darker strands that were not balayaged previously. Even with 20 volume, I did a test strand and it was clearly not going to strip any of my natural color out from my dark strands. I used this to tone out the brassiness from my overall bleached strands. Even at 30 minutes left in, it didn’t affect my virgin dark hair. I did end up shampooing it out because of the chemicals (which probably is why it didn’t end up very purple – they’re missing these instructions on the package to NOT shampoo) so I’ll have to go back over with another ash purple pigment dye but happy overall with the product. I have thick hair and I dyed about half my strands up to 12” and didn’t need even half the tube.Note: I would definitely try a test strand! I had a few different bleaches (one with blue pigment, one that was stronger crème based bleach) and color ideas (manic panic amethyst ashes and this purple-based toner as well as a purple pigment shampoo by Joico) and I tried a few different combos to test what would happen on my already bleached and unbleached hairs.
R.D.M –
Update:January 2025, I am updating to say two things.This is a beautiful toner, the Polar Ice shade, however the seller seems to have stopped selling it since I first bought about 6 months ago. I checked multiple times and it was never there. 2nd thing, it works well for lower damage, especially when paired with a 10 vol developer, it’s substantially less damaging than Wella T18 however it doesn’t last as long. It will tone level 8-10, better with 9-10.I use a water filter in my shower, I wash would cool water, use purple shampoo and conditioner as well, k18 + occasional clarifying shampoo to remove build up, it lasts about 3 weeks before brass starts popping up. T18 lasts about 5-6 weeks in my hair with minimal brassy sections. It’s an okay toner but I did find it more budget using – beauty wellness – for buying either.______________________Original Review: (July 29 / 2024) It’s actually cheaper on Amazon than locally at Sally’s right now. I weighed the product because lately a lot of companies do shrinkflation but I’m happy to say it was more than the product weight and I felt satisfied that it was the actual amount of advertised toner.Worked great, used with a 10 vol on my very damaged bleached hair I didn’t experience a lot of extra hair breakage. It even temporarily unified some not lifted enough areas leaving my hair a bright white/slightly lavender hue. My hair wasn’t bleached properly so I’m very impressed with how low damage and higher cover this is.
AMNA –
انا عاملة سحب لون لشعري الى ليفل 10 ، كنت صابغة اشقر بلاتيني ، استخدمت هذا التونر بعد سحب اللون بس ما صار لونه بنك ٫ خله لون شعري سلفر لؤلؤي ، اتوقع لازم يكون لون شعرك اشقر متوسط عشان يتحول مع هذا التنور للون بنك ، ليتهم كاتبين هالمعلومات بوضوح على البوكس قبل ما نشتري و نجرب ونخسر وقت وفلوس وبالنهاية ما نحصل على النتيجة المطلوبة
Michael Nguyen –
I was really impressed with the COLORCHARM Permanent Crème Toner! It toned out the brassiness in my blonde highlights beautifully and left my hair looking soft, shiny, and cool-toned—just like I wanted. The crème formula was super easy to apply and didn’t drip or make a mess. Plus, it didn’t dry out my hair like some other toners I’ve used. If you’re looking for a reliable, affordable toner that delivers professional results, this is it. I’ll definitely be repurchasing!
Biohazard –
This toner was the perfect shade I wanted.It worked perfectly with the 20 volume developer I used.Obsessed!
D –
The color is great. I neutralized the yellow tones nicely. I’m glad it’s pastel and not too bubblegum. But I wished for it to be a little more pigmented at first, knowing it always fades quickly after the firsts washes.I let it process for 20 minutes on dry freshly bleached hair.